अब देशमै छ रोजगारी Campaign: Frequently Asked Questions (FAQs)

What is ‘अब देशमै छ रोजगारी’ Campaign and who is it targeted at?
‘अब देशमै छ रोजगारी’ Campaign, launched on July 30, 2020, is a market-led initiative designed and implemented by Rojgari Services and UKaid Skills for Employment Programme (सीप), to reach, register, and respond to the livelihood needs of migrant returnees and other economically disadvantaged, socially excluded groups. The two specific goals include:
  • Register migrant returnees via Rojgari Service’s web and mobile applications (search Rojgari on Play/App store) to build a database of job seekers who can be counseled and connected to gainful employment/self-employment opportunities.
  • Develop a stronger ecosystem, with deeper collaborations forged with and between the Government of Nepal, industries/employers, cooperatives, training providers, financial institutes, civil society, and others, to improve access to quality, affordable skilling, job, financing, and enterprise start-up opportunities and propel economic growth.
The primary target audience for the Campaign are job seekers, especially migrants who have returned back in Provinces 2 and 5, and those facing imminent return once international borders open up. Equally important, the Campaign is also targeted at the ecosystem stakeholders -- Government of Nepal, employers/industries, financial institutions, training providers, enterprise start-up service providers, media/influencers, NGOs -- who have the capabilities and incentive to support and engage migrant returnees.
The Campaign is designed to inform and attract migrant returnees to decent jobs/self-employment/entrepreneurship opportunities in Nepal, and for the private sector and the Government – with support from partners like Rojgari Services and सीप – to collaborate in both creating and informing job seekers of those livelihood opportunities. Through the slogan ‘अब देशमै छ रोजगारी’ our hope to inspire and build the trust and confidence needed for migrant returnees to consider domestic employment, and for industries/employers to recognize the value that Rojgari Services can add, and to join hands. Our goal is to catalyze a collective movement for increased job creation and enterprise growth – for and by Nepal’s human resources.
Why is the अब देशमै छ रोजगारी campaign needed?
Around 700,000 Nepali workers are estimated to return from overseas employment over the next year alone. Many are returning after months, having spent most of their savings and very little idea of what lies ahead. Nepal, by one estimate, needs to create 1.5 million jobs to avoid an imminent unemployment crisis. The Government, together with the private sector, is faced with the unprecedented need to swiftly put in place mechanisms that can position the large number of returnee migrants into gainful employment/self-employment.
Our individual and collective inability to do so, in time, may have an adverse impact across all sectors of the economy, reversing hard-won progress of recent decades. The Campaign, therefore, seeks to build the collaborations needed to strengthen the ecosystem and support services required to reach and encourage migrant returnees to register, so that we are, as a country, able to extend the 'न्यानो स्वागत' that they so rightly deserve. In doing so, ensuring that we are, together, able to leverage our human capital to propel the growth of the country's citizens, enterprises, and economy.
How will the Campaign reach returnee migrants?
Using a multi-channel, integrated communications and livelihood Campaign, we will counsel and connect semi-skilled and skilled migrant returnees and others with a diverse set of partners. The Campaign builds on and seeks to strengthen Rojgari Service’s networks and services to ensure it reaches as many from the target group.
  • Digital Engagement and Media Outreach – Facebook (Rojgari Services , UKaid सीप, other collaborators), Youtube Ads, Viber, Online Media, Webinars/Discussions (Facebook and Linkedin), Tiktok, as well radio and print media.
  • Engaging Influencers such as Dhurmus and Suntali to endorse and share the Campaign through their public platforms.
  • Engage Champions in destination countries in collaboration with NGOs such as Pourakhi Nepal, Pravasi Nepali Coordination Committee, Aaprabasi Mahila Kamdar Samuha to orient and facilitate registration by migrants aboard.
  • Engage Collaborators in the private sector, Government, media, and civil society to endorse and amplify the Campaign through their public platforms e.g., showrooms, offices, ATMs, social media platforms, media articles, etc.
  • Ghumti Rojgari Pasal, a mobile employment shop, launched by सीप and Rojgari Services will continue to travel to nook and corners of rural Nepal sensitizing job seekers and registering them. Priority will remain in P2 and P5.
  • Rojgari Services also has Rojgari Pasals in Birgunj, Nepalgunj, Kathmandu, Pokhara, and Itahari. These employment shops will continue to conduct outreach to and engage with job seekers and employers alike.
How is the Campaign aligned with and complementary to the efforts of the Government of Nepal?
The ‘अब देशमै छ रोजगारी Campaign is designed to support the people, institutions, and the Government of Nepal in catalyzing a collective movement to generate more jobs, spark enterprises, and facilitate socio-economic growth. Rojgari Services and सीप, since 2019, are working to build meaningful collaborations with the Government of Nepal, especially with Provincial governments, municipalities, local wards, and Employment Service Centers (ESCs) of Province 5 and 2. For instance, Rojgari Service’s registration portal, and individuals registered thereof, will be linked to support/services available from the Government. Similarly, Rojgari Services will also request and encourage ESCs to register job seekers who come their way via Rogjari’s web and mobile applications to connect them to private sector-led skilling and job opportunities.
At the federal-level, the campaign will integrate and work alongside the Ministry of Labor, Employment, and Social Security and other related GoN programmes to support the country’s vision and efforts in job creation for migrant returnees.
Are there enough jobs in the country for Rojgari Services, सीप, and other partners to deliver on the Campaign?
Over the last month alone, Rojgari has collected nearly 9,000 jobs/demands. Most of these are located in Kathmandu, Ithari , Butwal, Birgunj, Nepalgunj, Bhaktapur, Jitpur Simara, Parwanipur and Janakpur . The top 10 job roles in demand include: construction skilled worker, construction helper, marketing and sales, delivery boy, cook, office staff, factory worker, cleaner, entry level cashier cum accountant. We are partnering with a large number of businesses in the country to effectively match demand for labor with employment seekers. For updated details, please visit Rojgari’s website:https://rojgari.com/
How will job seekers benefit from this Campaign--from Rojgari and सीप’s support?
Jobseekers can access services for FREE. Service package includes: soft skills counselling by Rojgari Services followed by facilitation/linkage to services like skilling, jobs, f inance, enterprise start -up services via other training providers, industries, Government, NGOs, and financial institutions. Job seekers can register their personal data via Rojgari’s website or App from anywhere in the world. This will help Rojgari analyse job seeker’s profile so that the subsequent employment pathway can be as tailored and targeted. Job seekers can also contact Rojgari Services via Facebook messenger, landline, Viber, WhatsApp, or visit Rojgari Pasals or Ghumti Rojgari Pasal.
Rojgari’s website (rojgari.com) and mobile application (search Rojgari in app/play store) are simple, and user-friendly. For tutorial on how to use the application, please visit: https://www.youtube.com/watch?v=AYOOk2yx_KU. Decision to hire ultimately lies with those businesses that have expressed an interest in recruiting qualified jobseekers.
Do registered jobseekers get placed in employment or linked to enterprise services immediately after they register?
Rojgari Services plays the role of a connector and facilitator to bridge the gap between job seekers and industries/Government. Based on a quick analysis of the skills, needs, and interests of the job seekers, Rojgari, then, coordinates with relevant, appropriate partners -- either training providers, industries, Government, NGOs, or f inancial institutes -- to place and create appropriate employment/self-employment pathways for the target group. This process typically takes anywhere f rom 1 week to 1 month according to skill of job seeker and job demand or business opportunity available in the market. To follow-up on their status, job seekers can see details of job or business available in rojgari.com or can contact via https://rojgari.com/contact
How can Employers/Industries and Training Providers add their worker demands or services in Rojgari’s system?
Employers can register in the system via https://rojgari.com/sign-in and then search for the right candidates/job seekers registered in Rojgari’s database as per their requirements. Employers can either post a job using a Self -service option, which will allow them to receive applications from job seekers and coordinate the selection process on their own. They also have the option of seeking Job Matching service f rom Rojgari Service to get the support they need to f ind the right candidate(s). Employers can also choose Staff Outsourcing service from Rojgari Service, if they wish to outsource their entire HR f unction and/or payroll for their full-time, part-time or temporary natured jobs. For more information on how to access and benefit from Rojgari’s Services, contact: Bindu Thapa: 9802050683, bindu.thapa@rojgari.com
Training providers can list their services by registering in https://rojgari.com/sign-in and sending an email to info@rojgari.com.
Who is Rojgari Services and why are they well-equipped to deliver on this initiative?
Rojgari Services is a service provider and part of the Merojob group of companies. It connects job seekers with information and services related to access to career counselling, soft skills orientation, vocational training – on-the-job at employers or via training institutes – and employment match-making. To date, Rojgari Services has facilitated jobs for over 10,000 youth through a network of nearly 4,000 employers.
Who is UKaid सीप and what role does it play?
The four-year UKaid Skills for Employment Programme (सीप) is brokering transformational partnerships with the Nepali private and public sector to propel growth in selected priority sectors – commercial agriculture, light manufacturing, tourism, ICT, and construction – primarily in Provinces 2 and 5 through expanded access to quality skilling linked to gainful employment/self - employment and migration optimization.
Since April 2019, UKaid सीप, in coordination with the Government of Nepal, DFID, industries, and civil society, is working with private sector-led initiatives to expand and strengthen opportunities for job seekers and enable industry growth in the process. For further details on सीप: http://www.seepnepal.com/
For more information on Rojgari Services: Sanjib Kumar Niraula, sanjib.niraula@rojgari.com, 9802075544
For media inquiries related to UKaid सीप: Ayusha Nirola, ayusha.nirola@seepnepal.com, 9851126033