Content Creation: Develop and curate engaging text, image, and video content tailored for each platform (e.g., Instagram, Twitter, Facebook, LinkedIn, etc.).

Social Media Strategy: Implement social media strategies aligned with the brand’s marketing goals to increase visibility, engagement, and follower base.

Platform Management: Maintain day-to-day management of social media profiles, including scheduling posts, monitoring activity, and responding to comments/messages.

Analytics & Reporting: Track performance using analytics tools (e.g., Meta Insights, Google Analytics, etc.), and prepare regular reports on key metrics like reach, engagement, and conversions.

Brand Voice & Consistency: Uphold a consistent brand tone and messaging across all platforms, ensuring alignment with marketing campaigns.

Trend Monitoring: Stay updated on the latest trends, tools, applications, and best practices in social media to keep content relevant and engaging.

Community Engagement: Foster relationships with followers, influencers, and online communities to build brand loyalty and increase user-generated content.

Collaboration: Coordinate with the marketing, design, and content teams to ensure cohesive campaign execution across channels.