Developing concepts, graphics and layouts, including making decisions about fonts, images, readability and readers’ needs.

Determining size and arrangement of copy and illustrative material, as well as font style and size.

Preparing rough drafts of material based on an agreed brief.

Keeping clients up to date, listening to and acting on feedback, and explaining the rationale behind graphic design decisions.

Reviewing final layouts and suggesting improvements if required.

Keeping up to date with design and software trends.

Liaising with external printers or production teams to ensure deadlines are met and material is printed or presented to the highest quality.