Interviewing participants to obtain information about their experiences using a product or service

Entering data into computer databases or spreadsheets, or creating charts based on the data collected

Observing customers’ reactions to new products in stores or customer service interactions with employees at call centers

Recording event attendance data such as how many people attended a concert or lecture

Collecting data that can be used to measure public opinion on topics such as politics, health care, education, or the environment

Observing businesses to determine how effectively they are operating and how satisfied customers are with their products or services

Collecting data on demographics and other characteristics of the population being studied, such as ethnicity, income level, or neighborhood segregation

Interviewing participants after an event has occurred to gather follow-up information

Conducting surveys over the phone or on paper to collect information about customers’ opinions regarding a company’s products or services