-Maintain consistent contact and provide sales and service to all (retailers and distributors) in his specific assigned Region.

- Ensure optimum utilization of resources in his area of responsibility particularly sales/promotional budget.

- Assist ASM with promotional ideas to increase business within the region.

- Achieve sales revenue numbers, budget and profit goals for your assigned Region.

- Assist in managing monthly/quarterly/annual sales budgets and objectives within your Region.

- Understand and utilize syndicated data to identify sales opportunities and develop sales presentations for assigned Region.

- Provide feedback to management from key retail and distributor customers.

- Make regularly scheduled sales calls on all major customers within your region.

- Regular communications of sales calls and results to ASM.

- Provide monthly sales reports, monthly expense reports and any assigned reports to Area Sales Manager in a timely manner.

- Regular contact with retailers and distributors to ensure seamless continuity of efforts

. - Execute the sales volume numbers, trade spending objectives and any other goals given by ASM. - Specific interaction with marketing, i.e. Sales Support materials, etc.

- Identify and track all industry trends and issues, i.e. - natural and retail growth, distributor changes, opportunities, segment variations, etc.

- Recommend an expedient/appropriate action plan to the Area Sales Manager.

- Implement all tracking/reporting tools, in conjunction with Finance, Customer service, etc.

- Assist in managing your Regional budget by SKU and trade spending for all brands.

- Track and report all competitive activities.