Develop and implement marketing plans for each event, identifying key audiences with course leaders and utilising all channels to promote the courses in line with targets for income and delegate numbers.

Negotiate the marketing budget across all Education events with the Education Business Manager in line with the marketing plan.

To gain and use in-depth understanding of the Education offering to convert leads into registrations by tailoring materials and conversations to ensure we are communicating how our training events and programmes meet the needs and targets of each customer. Attending events within the Learning Hub to also gain first hand market research from our delegates.

To develop and identify new leads using data mining, telesales and through working with event leaders and speakers to ensure we are effectively marketing events to specific networks.

To work closely with the Director of Education and Training and Vocational Programmes Manager generating sales leads for their events, setting up meetings/calls for them with warm leads and providing them with a full brief of requirements ahead of their pitch.