Strategy Development: Formulate and implement a data-driven marketing strategy that supports the company’s objectives and ensures growth in target markets.

Team Leadership: Manage, mentor, and inspire the marketing team, fostering a collaborative environment to achieve departmental and organizational goals.

Brand Management: Oversee the development of brand positioning, messaging, and communication strategies to ensure a consistent and impactful brand presence across all platforms.

Campaign Management: Lead the planning and execution of integrated marketing campaigns across digital, traditional, and emerging channels, with measurable outcomes.

Market Research & Analysis: Conduct competitive analysis, customer research, and market trends analysis to identify opportunities for growth and adjust strategies accordingly.

Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources across initiatives, campaigns, and channels.

Stakeholder Collaboration: Work closely with cross-functional teams (Sales, Product, Customer Support) to ensure alignment in marketing efforts and achieve overall company goals.

Performance Metrics & Reporting: Track and report on key performance indicators (KPIs), ensuring campaigns are data-driven, with a focus on ROI and continuous improvement.