Role Objective

The Business Development Associate & Digital Marketing Coordinator will act as a bridge between digital presence and physical sales. You will be responsible for overseeing high-level digital strategies, managing a field marketing team, and ensuring that brand visibility translates into measurable lead generation and sales growth.

Key Rsponsibilities:

1. Develop and execute digital marketing strategies across Meta, TikTok, and other social media platforms to increase brand awareness, engagement, and sales.

2. Coordinate with external video agencies and manage in-house content creation, including reels, product showcases, and promotional campaigns.

3. Plan, monitor, and optimize paid advertising campaigns while managing budgets to achieve maximum reach, leads, and ROAS.

4. Supervise D2D marketing teams, manage daily activities and routes, conduct regular briefings, and improve overall team performance.

5. Manage digital leads from inquiry to conversion, ensuring timely follow-up and guiding customers toward showroom visits and purchases.

6. Maintain accurate product catalogs, tile specifications, QR codes, stickers, brochures, and other online and offline marketing materials.

7. Conduct competitor research, monitor market trends, pricing, product launches, and identify new business development opportunities.

8. Track marketing KPIs, ad spending, lead generation, conversions, and D2D performance, and prepare regular reports for management.

   Note:

   Performance Indicators (KPIs) for Probation (3 months)

   Lead Generation Growth: Demonstrating a steady month-over-month increase in the volume of verified digital leads.

   Content Consistency: Ensure a minimum of 3 high-quality reels/posts per week.

   Team Discipline: 100% compliance of D2D staff regarding attendance, uniform, and reporting.

   Agency Success: Successful rollout of at least one major video campaign within the first 30 days.